ABSTRACT
As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in Nigeria which comprised of three subfactors; Age, Occupation, Economic status as the independent variable which when satisfied would lead to understanding consumer buying behavior. the objective of the research is to Study the personal factors influencing consumer buying behavior specifically in purchasing products and to provide insight into understanding the extent to which personal factors influence consumer buying behavior. Relevant literature(s) were also used to establish opinions and supporting works of several researches to the importance of the research. primary data were collected through the use of structured questionnaires and data was analyzed using statistical package for social science (SPSS). Other tools like frequencies, bar-charts and percentages were used to analyze data. the results and findings as shown in the paper solved my research questions completely, and accurately. the result showed that Age, economic status, the combination of both and occupation and economic status had higher influence in consumer buying behavior The specific aim of this research is to show the sellers what personal factors influence buyers choice of goods, and this should make them know exactly what strategy to follow, to satisfy consumers buying their product. The research was not a particularly easy research, because if had a lot of stressful work of handing out questioners while trying to explain vividly to each person how they should follow up in answering the questioners to make the research more and more accurate.
ABSTRACT
This paper analyzed empirically the impact of Value Added Tax (VAT) on economic growth in Nigeria from 1994-201...
ABSTRACT
This study was carried out to examine the impact of emotional intelligence on academic performance of senior secondary school st...
Background to the Study
Instructional media are all the things the teachers make use of to aid the lear...
Abstract
Fuel is a major factor among many others influencing transport costs and transport rates in Nigeria.This ai...
Background of the study
Domestic and sexual violence are shown in the media in such a way that the publ...
ABSTRACT
This study was carried out to examine the management of workforce diversity in public organizations in Nigeria....
Background of the Study
The advent of the internet has brought about a change in the way tasks are carried out and how information about...
ABSTRACT
This study was carried out to examine the effective use of instructional resources in improving the teaching an...
ABSTRACT
Jukun-Tiv relation has increasingly gone through disturbing phases over the years, especially as from the incep...
ABSTRACT
The Coastal and Inland Shipping (Cabotage) Act1 was enacted on 30th April 2003 to reform maritime business within the coast of N...